For the past year, I have been building, refining, and perfecting the world that is Instant Fresh! It has been an honor and a privilege to build these assets from initial concepting through photography. Building from an internal brand is a challenge — you want it to feel like the same hand but with its own unique styling. Instant is subtle, scientific, while still organic, strong, and also soft. From the bag packaging, box, and feeding guide, having them feel like their own world was of the utmost importance. I am so proud of this project, and seeing it out in the world is surreal.